I was at a breast cancer fundraiser at which Lance Armstrong was the keynote speaker. I found him to be engaging and personable.
He talked about the story of the “LiveStrong” rubber wrist band. An interesting sidenote was his sharing of a visit to the Dalai Lama:
I visited the Dalai Lama and noted that he was wearing a rubber wristband with the word compassion on it. I also noted that the wristband was made in China.
I think it made it easier for him to take the questioning he received about why his wristbands were made in China…

I’ve very jealous that you got to listen to Lance speak, Dave – I’m sure the story of how those LiveStrong bracelets became so pervasive is an interesting one.