Remember when GAP released their new logo only to be rejected by the general consensus? With the speed of technology and social networking, GAP quickly got feedback from their customers whether they wanted it or not. Evidently, this demonstrates that customers have an interest in the products they purchase.

With the generation of Facebook, Twitter, blogs and many other social media devices, companies have little control to hear what customers feel about their branding. Companies should evaluate the decisions they make while having the thought of customers in mind; not just make impulsive moves because it seems like a great idea. I’m not saying that we should just do what the customers believe is good, but we should have confidence in the choices we make but also let customer’s feedback re-examine our decisions.

With the new whim of companies rebranding their logo, Starbucks has fallen to the fad. With the mark of Starbuck’s 40th Anniversary, CEO Howard Schultz took a bold move by releasing a redesign of their well known logo.  Will Starbucks have the same outcome as the GAP? Only time will tell from the customers voice if this will become a success.

The website www.designcontest.com came up with a contest to allow designers from anywhere around the world to upload their designs on how they think the Starbuck’s logo should look like. We like to hear from you! Tell us what you think about the new logo.