One of my favourite parts of a movie is when the credits roll and scenes of the actors cracking up or flubbing their lines are played.

One of those moments occurred when I was working on a video testimonial with one of our customers, Mike House from the University of Alberta’s School of Business. If you know Mike give him a pat on the back; he was just elected to the Citadel Theatre Board and is president of the the Association of Fundraising Professionals Edmonton chapter. I was setting up the camera and tri-pod, trying to find the best way to fit in both Mike and the School of Business logo in the frame.

One of Mike’s coworkers strolled by, watched intently for a few minutes, then shouted: “Hey Mike, your head is blocking all the letters!” Mike took this in stride and joked he will now go by the name Alberto — a reference to his head blocking out the ‘a’ in Alberta. To watch the testimonial, head to our website.

The comment about Mike’s noggin was made in jest. His mound is not so round that it blocked out the letters behind him! But it was a missed opportunity nonetheless (sigh!).

Mike and I filmed the rest of his heartfelt testimonial and while he was a great sport — I made him stand, sit and even crouch — the best part of the morning was hearing what he had to say:

“We used to spend a lot of time making sure people’s addresses were correct and mail merges happened. We decided to go to an online system and we have found our alum is now more responsive to online requests. We’re thrilled to use InviteRight — it has helped us engage our alumni the right way.”

You won’t see bloopers in this testimonial, but you will see an impactful example of how InviteRight is used to make alumni engagement smoother.