Companies host seminars for many reasons — giving back to the customer, to gain credibility in a particular field, etc. But one reason often overlooked is sharing information with those attending that will likely have a positive impact on their lives.

That’s our aim when we gather teachers, business managers and administrators together in October and November for our annual Graduation Best Practices Seminars. Not only do we want to swap stories about graduation practices, we want to invest some time into our most precious asset  — you, our graduation customers.

The seminars are coming up fast: Edmonton and area will have their seminar on Oct. 26 (Jasper Place High School is hosting) while southern Alberta and Calgary schools (hosted by Central Memorial High School) go a week later on November 2. So now is a good time to reflect on what the seminars will cover and what we hope you will get out of them:

1. Discuss grad trends: you want to stay on top of trends, news, conversations, etc. that affect your graduation world. There will be a variety of graduation topics and schools attending “that have been there and done that” So you can learn and share with your peers.
2. Showcase your latest and greatest grad processes: 2012 brings new ideas from schools.  Bring your ‘best practices’ and receive lots of new grad ideas from other schools. Knowing the answer to “why?” or “what does this do?” will make you feel more comfortable and help you prepare for your upcoming festivities.
3. Say “thank you” to our fans – the teachers who host grad: We’re not just a software company; we pride ourselves in learning and sharing with you about graduation. So, we want to ease your pain by ensuring that not only will your ticket process be great, your entire graduation will be FANTASTIC!  And, it never hurts to say thank you by buying you a nice lunch!
4. Engagement: A seminar is more one-to-one and is a chance to facilitate discussion amongst the group. And when that happens, the result is great ideas coming from you. By hearing what you like and don’t like about our product, we can fine tune our product/service to meet your needs and wants better. Sure, there’s always social media as a channel for interacting, but we think this way is more personal.

So see you there!