Successful trade shows require more than a great booth with engaging personalities greeting people as they walk by. For most companies it all begins with picking the right booth location.

As the organizer, you want to give your sponsors and vendors the best possible experience. And even though you try to accommodate everyone’s requests, sometimes two competing vendors are placed side-by-side, making for an awkward situation.

For more information on exhibitor booth sales and the interactive map, check out our newsletter. And for a great tutorial on how to your exhibitors purchase booths through InviteRight, watch this video.