Whenever my daughter brings a piece of “artwork” home she pushes it in front of my face and wants an instant critique. Of course the drawing or painting always receives a glowing review from me and it immediately goes up on the fridge door.

It doesn’t have to look like a sailboat or a horse or resemble anything that she describes as being in the picture. Even if I have to squint my eyes and tilt my head to make out a shape, I’m still a proud poppa because my little girl did the artwork.

I feel a similar sense of pride when it comes to the eventIQ corporate website. I’m just so happy with the re-design that I feel the need to share.

Maybe you don’t build websites for a living and you may not notice a big difference. Every car has windows and doors, right? This website has words and pictures…so what’s the difference?

One new feature you will notice is how much easier it is to scan the home page and pick out the product category that appeals to you. Anyone can come to our site not knowing anything about eventIQ and immediately figure out who we are, what we do and who we do it for. Most importantly, the site doesn’t make you think — if you want to take action there’s a clear menu at the top and other buttons that are big and bold, with titles that make sense.

When I go to a website, I don’t want to guess what button to click in order to find the right information. When not presented with a clear choice, either you guess (often leading to the wrong information) OR you give up looking and abandon the site altogether. Isn’t the goal of a corporate website supposed to be to a positive first impression of your brand?

Most of all I like that our site works really well if you’re using an iPhone or other wireless device, as most people are increasingly mobile these days. Nothing worse than having to squint at a much smaller screen to make out the graphics and words…not the case with eventIQ.

I could go on — and I likely will — so watch for more posts on our improved website in coming weeks. And chime in with your own comments and what you like or don’t like. We value your opinion.

In the meantime I think I will print a screen shot of our new and improved website … and hang it on the fridge door.